About Me

I am a content writer with over four years of experience producing performance-driven digital content across various platforms, including web, email, blogs, social media, and mobile apps. My work combines creativity with strategy, employing a focused approach that incorporates SEO best practices, user intent, and measurable engagement goals.

At Aditya Birla Sun Life Mutual Fund, I create investor-focused content that aligns with campaign objectives while maintaining brand and regulatory standards. I collaborate closely with marketing, design, and compliance teams, gaining hands-on experience in content planning and integrated campaign execution.

Before this, I worked as a Content-Focused Data Analyst at Vitrina A.I., where I conducted in-depth research on content trends, SEO performance, and competitive landscapes. This role sharpened my analytical skills and deepened my understanding of how data can shape smarter content decisions.

In my earlier roles as a freelance content writer and editor, I created lifestyle and real estate content, optimized blogs for SEO, and managed content for social media platforms. These experiences helped me build a strong foundation in digital storytelling and audience engagement.

My strengths lie in strategic content planning, SEO optimization, editorial coordination, and cross-functional collaboration. I enjoy using data to guide content direction and improve ROI, and I’m now eager to grow into a more strategic role — one where I can contribute not just as a writer, but as a content thinker.

Contact me for my CV!